Job Details

Head of SEO & PPC

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Aspire Global

Published

2021-05-03

Closes

2021-07-02

Location

Sliema, Malta, Malta

Category

iGaming

Type

Full-time

Description

Aspire Global; a publicly traded online gaming company, is looking for a Head of SEO & PPC to join its Karamba department and contribute to the continuous growth of the brand.

As our Head of SEO & PPC, you will work with the VP of Karamba to implement, optimize and report on digital marketing strategies for our business. You will produce positive results in month-to-month metrics and drive digital media spend to support growth in leads and conversion.

 

Main Responsibilities

  • Define and implement the SEO strategy for Karamba. Work with the SEO account managers to ensure correct implementation of such strategy and achievement of goals defined.
  • Manage account managers in charge of Google Ads and Facebook Ads campaigns. Reach targets defined of players, CPA and ROI.
  • Technical SEO experience and skills, such as content creation and optimization, link building and PR, CRO.
  • Analyze and translate data from web analytics into actionable plans/recommendations.
  • Conceptualize, define and initiate marketing tests (A/B, multivariate, keyword bids, ad copy, landing pages, user journey) in order to continually improve key metrics (click, search, convert) across campaigns.
  • Stay updated on industry trends and best practices in SEO, Content Marketing, and Digital Marketing.
  • Communicate regularly on status, timeline, budget, performance and competitive intelligence analysis with organization.
  • Analysis and reporting, defining targeted action items to optimize campaigns and increase conversion.

 

What are your skills?

  • 5+ years SEO account management or comparable digital experience preferred.
  • Proven history of managing expertly delivered, high quality performance-driven campaigns.
  • Exceptional communication skills (both written and verbal).
  • Complete understanding of SEO tools: Screaming Frog, aHrefs, SEMRush and so on.
  • The ability to work both within a team and independently.
  • Ability to manage multiple campaigns and projects.
  • Ability to create and manage cross channel campaigns between both organic and paid.
  • Proficiency in Excel and Google Sheets.
  • Strong tracking, analytics, and reporting skills, including Google Analytics.
  • Knowledge of web technologies such as HTML, CSS, SEO tools.
  • Familiar with search campaign management tools, including Google Ads Editor.
  • The ideal candidate is a reliable, ambitious, and innovative team player.
  • Keen aptitude for improving campaign performance using solid test & control fundamentals, data analysis, and identifying key business opportunities in the data.
  • Experience working with or within an organization that has multiple product lines with multiple target segments.
  • Proven ability to achieve results against set objectives in a fast moving, dynamic environment.
  • Experience optimizing mobile digital marketing campaigns.
  • Gaming experience, significant advantage.