Job Details

Senior Email Marketing Manager

Company Apply Now

Trabaja en Intugo

Published

2021-09-13

Closes

2021-09-24

Location

Hermosillo, Sonora, Mexico

Category

Sales and Marketing

Type

Full-time

Description

WHAT YOU WILL DO IN THIS ROLE:

-EFFECTIVELY ENGAGE CONSUMERS WHO VISIT OUR NETWORK OF CONSUMER SITES THROUGH INFORMATIVE
AND CREATIVE EMAIL CAMPAIGNS AND BY WRITING CONVINCING COPY AND CALLS-TO-ACTION TO CONVERT
THE CONSUMERS INTO LEADS FOR ATTORNEYS.

-BUILD AND MANAGE ALL OF THE COMPONENTS TO TRACK THE SUCCESS OF EACH EMAIL, INCLUDING FORMS,
LANDING PAGES, AND UTM CODE.

-CONDUCT QUALITY ASSURANCE (QA) OF LISTS, EMAILS, EMAIL IMAGING, AND OTHER MARKETING ASSETS TO
ENSURE THEY ARE ACCURATE.

-EXPERIMENT AND RUN A/B TESTS TO OPTIMIZE CAMPAIGN PERFORMANCE.

-PROACTIVELY TRACK, MONITOR, ANALYZE, AND OPTIMIZE CAMPAIGN PERFORMANCE. CONTINUOUSLY TRACK
AND COMMUNICATE PERFORMANCE AND LEARNINGS. ENSURE THAT EMAIL MARKETING WORKS IN
COHERENCE WITH OTHER MARKETING CHANNELS

-CULTIVATE RELATIONSHIPS WITH SUBSCRIBERS THROUGH HIGHLY PERSONALIZED EMAIL CAMPAIGNS

QUALIFICATIONS:

-5+ YEARS OF RELATED EXPERIENCE IN MARKETING, PREFERABLY IN AN EMAIL MARKETING ROLE
-EXCELLENT WRITTEN AND VERBAL COMMUNICATION SKILLS
-EXPERIENCE IN MICROSOFT OFFICE OR GOOGLE SUITE
-EXPERIENCE WORKING WITH EMAIL MARKETING AUTOMATION PLATFORMS SUCH AS EXACTTARGET, PARDOT,
HUBSPOT PREFERRED
-KNOWLEDGE OF HTML/CSS IS PREFERRED
-EXPERIENCE WORKING WITH SALESFORCE OR OTHER CRM PLATFORM IS NICE TO HAVE
-EXPERIENCE USING DESIGN TOOLS SUCH AS ADOBE CREATIVE SUITE OR CANVA IS NICE TO HAVE
-DETAIL-ORIENTED AND ORGANIZED, WITH THE ABILITY TO QUICKLY TROUBLESHOOT AND ANALYZE WORK
-EXPERIENCE IN HIGH PACED, HIGH VOLUME MULTITASKING ROLE AND ENVIRONMENTS
-PASSIONATE, INQUISITIVE, AND SELF-MOTIVATED INDIVIDUAL YET ENJOYS COLLABORATING AND WORKING
TOGETHER WITH ALL LEVELS