Job Details

Product Line Manager

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S&S Cycle, Inc.






Viola, Wisconsin, United States


Manufacturing and Production





                                    Job Description

TITLE: Product Line Manager

DEPARTMENT: Marketing 

REPORTS TO: VP of Marketing

Are high performance motorcycles your thing?  Do you currently work in the motorcycle aftermarket and are looking for the next level of challenge and growth?  Would you like to live in an area that allows you to ride out of your driveway and offers hundreds of miles of epic roads?  S&S Cycle, Inc. is looking for an experienced Product Line Manager to help nurture and grow our motorcycle performance parts.  Competitive salary, excellent benefits and the opportunity of a lifetime to live the powersports dream.  Read on...


Responsible for product planning and maintaining communication with engineering, operations, purchasing, sales & marketing to assure seamless new product launches and management of existing product lines (inventory and part numbers). This includes managing the product throughout the product life cycle, gathering and prioritizing product and customer requirements, along with marketing defining the product vision to deliver winning products.  It also includes working with sales, marketing and other supporting functions to ensure product revenue and customer satisfaction goals are met.  


  • Define the product strategy and roadmap 

  • Deliver accurate NPV’s with corresponding justification and project prioritization within the product line

  • Determine pricing and cost targets to meet revenue and profitability goals

  • Lead monthly cross functional gate reviews on  product development programs to assure products are delivered on schedule and meet the original business case 

  • Manages current product offering 

  • Implements improvements when needed to keep line current

  • Manages slow moving/obsolete inventory

  • Be an expert with respect to the competition on products within the product line 

  • Help develop the core positioning and messaging for the product 

  • Help perform product demos to consumers, customers and suppliers 

  • Support Media team in developing collateral required for product launches

  • Brief and train the internal and external sales force on any new products prior to launch

  • Actively research, plan and budget for improvements, cost reductions and new products

  • Occasionally represent and/or present product line at trade shows, publications etc.


  • Strong understanding of the motorcycle aftermarket 

  • High analytical ability, good judgment, and balanced decision making skills

  • Well organized, self-directed and able to lead projects of various scopes and sizes

  • Able to relate to people at all levels of the organization in a positive fashion

  • Able to build relationships with consumers, customers and suppliers

  • Excellent computer, verbal and written communication skills

  • Demonstrated knowledge of computer applications such as ERP and Google Suite


  • B.S. in Business, Marketing, Engineering or related degree preferred

  • 5 year’s experience working as a product marketing professional in Powersports or a related industry


Employee is regularly required to:

  • Stand

  • Use hands to manipulate objects, tools, or controls

  • Talk and hear

  • Walk, stoop, crouch and bend

  • Reach above shoulders

  • Frequently lift and/or move up to 50 pounds unassisted and up to 100 pounds with assistance

  • Close vision, distance vision, peripheral vision and depth perception

  • Must comply with safety equipment standards; safety glasses, hearing protection, steel toed shoes


  • Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected