Job Details

Vice President, US Marketing

Company

Dermalogica

Published

2021-11-20

Closes

 

Location

Carson, California, United States

Category

Sales and Marketing, Marketing - Domestic

Type

Full-time

Description

Dermalogica continues to lead the professional skincare industry with distribution in over 90 countries. Known worldwide as the premiere Skin Therapists choice for offering the most respected professional skincare line, we are also recognized for our renowned postgraduate education.

Our entrepreneurial spirit, hands-on environment, and fast-paced culture encourage employees to be their best, bringing innovative solutions to reach the skincare professional and consumer. We are highly energetic, passionate, and results-oriented. You will find that Dermalogica is a very special place, with tremendous opportunities ahead for us, all building upon a record of achievement.

In 2015 Dermalogica was acquired by Unilever, one of the worlds largest and most successful consumer goods companies. While Dermalogica continues to operate as a stand-alone entrepreneurial business, we now have enviable access to cutting-edge capabilities and resources to help us win in our markets.

The challenge is to build on the legacy of our brand, our experienced team, and our industry-leading education to deliver profitable growth. One of the key elements for our success, and critical for our growth, is bringing in the right people to join our team. We invite you to come and make a real difference and grow your career with the global leader in skincare.

DERMALOGICA is seeking an exceptional VP of US Marketing

The dynamic and talented Vice President of US Marketing will develop, drive, and execute the strategic and tactical marketing plans for Dermalogica. With key accountability delivering on US targets and secondary accountability disseminating assets and best practices to key emerging subsidiary markets. Leading, managing, and coaching a full team, the Marketing VP is charged with providing exceptional levels of marketing support in all areas of our business and driving sales growth.

Key Responsibilities:
  • Works with the US General Manager to create, implement and communicate short and long-term strategic marketing plans and vision.
  • Provides leadership through business direction, motivation, coaching, skill development, product knowledge, industry knowledge, competitive knowledge, and performance management.
  • Works closely with sales management and education to develop and implement tactical programs that optimize our selling and educational efforts.
  • Responsibility for social media and influencer management, including strategy, content planning, community management, and analytics across all channels.
  • Responsibility for US Creative team overseeing management and content creation, photoshoots, digital and print collateral.
  • Oversees consumer awareness paid media budget managing media plan across channels measured on ROI.
  • Develops and executes 360 plans for all new product launches across consumer and professional channels including post-mortem.
  • Oversees development of all merchandising including Dermalogica Flagship store vision, key retail partners (such as Ulta & Sephora), and Independent Salons. Responsible for merchandising execution in the US and sharing vision and coordination with global markets.
  • Manages all trade marketing activity with the team including promotional plans and forecasting, Salon support programs, and communication flow.
  • Establishes and maintains an ROI-driven approach to marketing spend allocation and manage expenses to budget.
  • Identifies key performance indicators required to track business performance and ensure the team is managing to KPIs and to budgets.
  • Develop complex go-to-market plans that prioritize projects and resources across multiple channels and objectives, including Professional Beauty, Specialty Retail, and E-Commerce.
  • Develops brand campaigns, content, best practices, and go-to-market strategies to execute in the US and cascade globally guiding our international marketing teams.
  • Responsible for support of key emerging subsidiary markets China, India, Italy, and France.


Management Responsibilities:
  • Directly manages the U.S. Marketing Management Team
  • Carries out managerial responsibilities in accordance with the organizations policies and applicable laws
  • Responsibilities include interviewing, hiring, and developing employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems


Education and/or Experience:
  • A proven track record in Marketing with demonstrated achievement, with a BA/BS or MBA
  • Most importantly, requirements are significant evidence of progressive marketing management success with prestige consumer beauty products in the professional and retail arena
  • Experience working in an entrepreneurial environment is highly preferred
  • Proven staff management and leadership skills. Demonstrated ability to lead a team that delivers results and influence cross-functionally
  • Incredibly effective communication skills including written, verbal and presentation skills
  • Experience with omni channel business models, with a deep understanding of Professional Beauty, as well Specialty Retailers and E-commerce.
  • Experience managing budgets and extensive business unit level P&L responsibility.
  • Experience managing Global marketing projects


Other Skills and Abilities:
  • A charismatic leader who has a proven track record of sales performance and results
  • Strong relationship builder with staff, peers, and customers
  • Must be able to drive and to frequently travel by own car and plane for business purposes at least 15% of the time and on occasion, this will include weekends
  • Excellent Word, Excel, PowerPoint, and Database Management skills


Apply now and become a team member for a company that provides competitive salaries, outstanding benefits including Health Benefits, Monthly Product Allowances, Profit Sharing, Annual Fitness Reimbursement, Domestic Partner Benefits, 401(k) Matching, not to mention a host of other perks!

To be considered for this role, please complete your online application. Please know that all applications are reviewed for consideration. A member of the Human Resources team will contact you if your experience and skills are a match for the position.

Dermalogica is an equal opportunity employer that embraces diversity, equity, and inclusion.