Digital Trafficker (Marketing)
Company Apply Now
A Trafficker will serve as a key member of the marketing team in order to increase brand awareness, drive
conversions, reduce cost per lead and ultimately generate revenue.
This position requires a big-picture thinker with the ability to effectively manage paid marketing campaigns
across video, audio, paid search, social, and programmatic channels continually monitoring marketing
effectiveness and identifying opportunities across a range of KPIs and developing regular reporting schedules.
Bilingual: Fluent in English and Spanish.
Bachelor's degree in business, advertising, marketing, or communications.
3+ years of experience in Paid Marketing planning and execution.
Success driving results across paid search, paid social, display and affiliate
channels both mobile and desktop (e.g., Facebook/IG, Twitter,
Linkedin,Google, Bing, Tik Tok)
Understanding of optimization algorithms, bid types, targeting, and buying
strategies across existing and emerging marketing platforms.
Proven experience with Meta Business Suite, Google Ads Manager and
modern business intelligence tools.
Conduct customer, competitive, keyword and industry research that yields
high-performing creative, campaigns, and bidding strategies.
Provide data-driven recommendations to the creative team to inform new
Optimize spending strategy leveraging key target audience segments,
geographies, audience funnel opportunities, and a strong A/B testing
Monitors and reports on KPIs, general advertising and trends to inform new
and existing marketing and communications strategies.
Partner with external agency to structure, launch and manage campaigns
using relevant third-party advertising platforms.
Actively identify new opportunities for optimizations and testing and work
with internal analytics teams and external agencies to assess opportunity