Marketing Specialist

Office-Based (Troy, NY)

Fusco Personnel is actively recruiting a Marketing Specialist to join our client in the Troy, NY area. The ideal candidate will create engaging content across multiple platforms, developing high-quality marketing initiatives. 

This is a full-time, direct-hire opportunity. Please apply today if you are interested in this exciting opportunity!

Key Responsibilities:

• Create high-quality graphics, videos, copy and other materials for website marketing campaigns, blog posts, social media and client communications.
• Execute social media strategy from planning and content creation to posting, engagement, and performance analysis.
• Create and adapt content to align with various client brand guidelines while ensuring consistency and creativity.
• Optimize content for search engines and social media platforms, and track and report on key performance metrics to measure success.
• Collaborate with internal teams to develop and maintain engaging content strategies, including copywriting, visual concepts, and design layouts, that support ongoing initiatives.
• Design and execute email marketing campaigns targeted at both the sales and engagement teams to boost utilization and pipeline growth.
• Analyze campaign performance reports to identify trends and insights, providing data- driven recommendations and implementing adjustments to optimize future marketing efforts.
• Conduct audience research, develop and document personas, and analyze competitors to inform content strategies and enhance market positioning.
• Ensure all content reflects company’s voice and message while catering to different target audiences.
• Additional Marketing duties as assigned

Requirements:

• 2+ years of relevant experience or education in Marketing, Graphic Design, Communications, or a related field (e.g., bachelor’s degree, certification programs, or equivalent practical experience).
• Proficiency in Adobe Creative Suite, Canva, HubSpot, MailChimp, and PowerPoint.
• Strong writing and editing skills, with attention to detail and tone.
• Experience with WordPress or similar platform. SEO knowledge is a plus.
• Excellent communication, time management, and organizational skills.
• Ability to work both independently and in a collaborative team environment.
• Comfortable in a fast-paced, entrepreneurial environment and able to meet tight timelines without compromising quality.
• Eagerness to learn new industries, technologies, and software as needed to stay competitive.
• Demonstrated critical thinking and problem-solving skills.
• Self-motivated with a drive to improve and curiosity to dig into results.

Salary

$55K – $65K annually

Fusco Personnel takes great pride in successfully matching talent and culture for our valued clients. We accomplish this through the hard work and expertise of our exemplary specialty recruiters and staff.

Whether you are contemplating your next career move or you are seeking the key players to bring your business to the next level – consider contacting our experts.

Fusco Personnel is a NYS Certified Women Business Enterprise (WBE) and an Affirmative Action/Equal Opportunity, Race/Gender/Veterans/Disability Employer.